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Netflix secures rights to U.S. premiere of Beta Film’s BORGIA


Sep 28 2011

Munich, 28 September 2011. Netflix, the world’s largest Internet subscription service for TV shows and movies, has secured the rights for the North-American premiere of Tom Fontana’s BORGIA series. The distributor Beta Film/Munich announced on Wednesday that BORGIA will be given its first U.S. showing on the video-on-demand provider, which has over 25 million subscribers in the U.S., Canada and Latin America. BORGIA (12xone hour) has already been sold in nearly 40 countries to date, including Italy, Spain, Japan, Russia and Latin America. In Italy, the series is running very successfully on Sky Italia (Pay), and it starts airing on France’s Pay TV channel Canal+ on 10 October, on Austria’s ORF on 13 October and on Germany’s ZDF on 17 October.
“Video on Demand now plays a substantial role within the value chain of premium content,” says Beta Film’s Eric Welbers “In the U.S., VoD platforms such as Netflix have become market players on  a par with the majors and, for us, an ideal partner for the first airing.”
"Netflix is thrilled to bring this compelling tale of family, power and intrigue to our U.S. subscribers,” said Netflix director of content acquisition Elizabeth Bradley. “Our members love sumptuous historical dramas and Borgia is a great one.”
With its 30-million Dollar budget, BORGIA is one of the most expensive European series of all time made by Tom Fontana, one of the leading American show runners with series such as “Bedford Diaries” and “Homicide,” three Emmy Awards and a variety of Emmy nominations. Among the directors is Oliver Hirschbiegel (Academy Award nomination for “Downfall”). The cast includes John Doman (“The Wire”) as Rodrigo Borgia, Assumpta Serna (“Matador”), Art Malik (“True Lies”) and Udo Kier (“Blade”). BORGIA is a production of Atlantique Production, EOS Entertainment, Canal + and Etic Film in association with ZDF and ORF. World sales are handled by Beta Film.
With over 25 million subscribers in the U.S., Canada and Latin America, Netflix, Inc. is the world’s biggest subscription service for feature films and TV series, available on over 700 electronic devices for watching instantly. Beta Film is one of the leading distributor of license rights for TV, cinema, video and new media, with customers in 165 countries and a catalogue of 15,000 hours of program. Beta is part of Jan Mojto’s company group since 2004.