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“Agent Hamilton” kicks off his worldwide mission with strong ratings in Sweden

News

Jan 27 2020

Beta Film's high-end Swedish thriller series and Cannes buzz title Agent Hamilton (10 x one hour) is off to a strong start. After its January 1st premiere on Nordic streaming service C More, the series based on the bestselling "Hamilton" novels by Jan Guillou is celebrating an ongoing raving ratings success upon its initial linear broadcast on Sweden's TV4. Starting prime time on Sunday, Jan 12, the first two episodes raked up a market share of 24,3% in the younger target group (viewers aged 15-64) and an overall audience of 620 000 (3+). A week later, the third episode garnered a 21% market share among viewers in the age group 15-64. The strong ratings continued yesterday with a similar market share. Each week, TV4 was able to surpass the viewership of Sweden's national public broadcaster and strongest competitor SVT and following its premier, Agent Hamilton scored the pole position amongst fiction shows two Sundays in a row.

Beta Film had introduced Agent Hamilton to international buyers at its red carpet premiere at MIPCOM in Cannes in October 2019, upon which the series was selected by Variety as one of twelve must-see titles at last fall's market. Previously, Agent Hamilton received the green light for a second season with production due to start this year. Beta Film has already sold the 10-hour first season across Scandinavia, Belgium, the Netherlands as well as to Australia, Russia and across Eastern Europe. Negotiations with other international partners are underway. The co-producer ZDF will air the show in Germany.

The series follows former Swedish intelligence officer Carl Hamilton (Jakob Oftebro, "Below the Surface"), who, trained by the U.S. Navy Seals to become part of an illegal black ops cell within the Swedish military, is caught up in a murder investigation seemingly linked to a series of devastating cyberattacks. He soon finds himself in the middle of a life-threatening mission against an invisible enemy with traces to Russian and US rogue intel-forces.

Agent Hamilton is produced by Beta Film subsidiary Dramacorp-Pampas Studios for Bonnier Broadcasting, TV4 and C More. The co-producers are Beta Film and ZDF, in association with ZDF Enterprises. Beta is distributing the series worldwide.