C21: Beta Film finds 257 Reasons to Live
Germany-based distributor Beta Film has picked up the rights to Russian comedy series 257 Reasons to Live.
The feel-good series is produced by Start Studios, the production arm of Russia's Yellow, Black and White Entertainment Group (YBW) and is due to premiere on START in Russia later this spring.
Beta has acquired international rights excluding the US to the 13×30' original series as well as the format rights.
The plot follows terminal cancer patient Zhenya who unexpectedly goes into remission and receives the all-clear. Unable to believe her luck, Zhenya is determined not to waste a minute of her second chance.
However, what should be the happiest day of her life quickly turns into a disaster. Her boyfriend dumps her, her colleagues are unhappy to see her return and her younger sister won't let go of the income she created from online fundraising for Zhenya's treatment.
Daria Bondarenko, executive VP of international sales and coproductions for YBW, said: "Beta has a great track record and reputation, licensing TV rights all over the world. We appreciate the one-of-a-kind approach Beta has towards every piece they license and we are convinced that 257 Reasons will take a special place in their catalogue and in many hearts globally."
Leonid Godik, VP of international sales and acquisitions for Beta Film, added: "257 Reasons to Live has everything a successful TV series needs nowadays: a strong female character, great story and humour while nevertheless dealing with a serious and important topic."