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Record-breaking attendance for virtual MIPTV Beta Brunch


Mar 31 2020

Beta Film's traditional MIP Brunch has gone virtual today, tripling its already impressive attendance numbers to almost 1500 viewers. Going online at its usual starting time at noon (CET), CEO Jan Mojto and his sales team introduced the trailer compilation with a speech and greetings from home office desks from all over the world, starting in Germany, via Italy, Spain, Eastern Europe, the US and Chile. On Monday, Beta and Movistar+ made their first step onto the digital MIPTV market by presenting the Spanish thriller series "La Unidad" in a 30-min live video presentation and Q&A via chat with creatives and producers. Beta hosts the MIP Brunch twice a year. Set up 30 years ago in the 90, and hosted by Jan Mojto ever since, the get-together has been established as an iconic industry event and solid part of the MIP calendar.

Beta Film's brunch trailer was headed by the event series Atlantic Crossing with Twin Peaks star Kyle MacLachlan and Sofia Helin (The Bridge) as well as The Turncoat directed by Oscar winner Florian Gallenberger, which was just sold to Scandinavia's public broadcasters NRK, SVT, DR and YLE. Further highlights included the Russian dramedy series 257 Reasons to Live, and the two young adult series Cryptid from Sweden and The Sea Beyond from Italy. For Movistar's La Unidad, Beta Film closed a deal with HBO Latin America. Several additional negotiations are ongoing.

The Munich-based company experienced an overwhelmingly positive feedback from international buyers to the virtual presentation of La Unidad. Domingo Corral, Movistar's Head of Original Production, the series' director Dani de la Torre, screenwriter Alberto Marini and Beta's EVP Christian Gockel presented the series both on Beta Film's site and on YouTube with an international trailer premiere and a live Q&A, in which the executives answered questions from numerous buyers and journalists online.