Beta’s “Velvet” keeps seducing Italian viewers
After its fabulous ratings in its first season, Beta's drama series Velvet keeps its promise on Italy's RAI 1. The second season started with an outstanding market share of 13 %, climbing up to 15.4 % in its grand finale, which was watched by 3.8 million viewers. The Spanish series about the empire built of silk, sensuality and seduction has been an ongoing audience-hit on Spain's Antena 3 as well as on Sony Entertainment TV in Germany. It is also available on the Netflix streaming service in the USA, Latin America, Canada and the UK.
Beta Film holds the international series and format rights of the Bambú Producciones production for Antena 3.