The Royal Summer Continues: “Maxima” Brings Regal Flair and Stellar Ratings to Italy
Beta Film’s Maxima continues to create international buzz. Maxima premiered in two installments in Italy, both becoming the most-watched programs of their respective evenings. The second part saw an impressive rise in viewers, growing from 1.67 million to nearly 1.8 million, with a commanding market share of 14%.
Maxima, which revolves around Maxima Zorreguieta’s journey from her early life in Argentina and New York to her engagement to Dutch Crown Prince Willem-Alexander, has also secured Top 10 spots on HBO’s streaming charts in over 20 countries across Latin America, including Brazil, Colombia, and Mexico. It held the #1 position in Argentina for several days, according to FlixPatrol.
Previously, Maxima broke records during its premiere weekend on RTL Netherland’s streaming service Videoland, marking the best start for a Dutch series.
Maxima (6x1h) is produced by Millstreet Films in co-production with FBO and Beta Film.