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Betting on Beta: Sreda’s “Trigger” travels around the world


Feb 12 2019

Munich, 12 February 2019. Ever since its hugely successful world premiere at last October’s MIPCOM, Beta Film has been selling the Russian drama series Trigger all over the globe. The 15-hour series was produced by Russian power house Sreda for Channel One Russia. Trigger was picked up by Globo in Brazil, in Israel it goes to HOT, the Japanese VoD-rights will be handled by U-Next. Negotiations with a German partner are in a final status.More deals are currently being negotiated as Trigger turns out to be the highest Russian seller on an international market to date. Beta has also picked up Alibi, another series produced by Sreda.

Christian Gockel, EVP International Sales and Acquisitions at Beta Film:

“We are extremely happy to see Trigger exceed our expectations. Working together with SREDA Production Company definitely strengthens our belief that Russian content is highly competitive in the global arena. The project confirms Beta Film’s philosophy of taking outstanding local content to the international level which can count on Russia as a new but already reliable supplier in this global trend. Despite political volatility, the Russian market is consistent with the rest of the world and Beta Film is glad to spearhead this great new opportunity.”

Alexander Tsekalo, founder and CEO of Sreda: “From the beginning, Sreda Production was aiming to produce TV series on international level. Trigger was our newest project and we needed to find a distributor. Fate brought us together with Beta Film, a great team of brilliant professionals. We had a feeling that Beta is ‘our company.’ Our hopes were well founded! It’s interesting to work with Beta, I see perspectives and I hope it is mutual.”

Set in fashionable uptown Moscow, Trigger centers around psychologist Artem, who practices “provocative therapy” and is convinced that the fastest and most effective cure is to brutally confront his patients with their fears. Yet his own life is in chaos after he was sentenced to prison for causing a patient's suicide. Free again, he opens a practice in a makeshift office, in a glamorous high rise no less, and sets to work, trying to get his life back on track at the same time. This means getting his wife back, fighting to keep his license to practice, protecting his teenage sister from her violent boyfriend, and, most of all, proving his innocence for the death of his former patient. Moreover he knows the identity of the killer, but proving it isn't so easy…


About Sreda:

Established by Alexander Tsekalo, Sreda Production company has created a variety of television programs and produces many original shows for leading Russian channels each year. In 2012, Sreda produced their first TV series “The Other Side of the Moon” (an adaptation of BBC’s “Life on Mars”), which was voted the best series of the year by the Russian Association of Producers of Cinema and Television. Sreda was the first Russian company to sell 6 projects to Netflix and is partnering with European distributors such as Eccho Rights and Beta Film. Sreda is officially represented by the Gersh Agency in the United States, the largest talent agency in the world. Now, Sreda is focused on creating original programming with an emphasis on prime-time drama, ready to offer their own creative ideas and projects to international markets and form creative partnerships and co-productions.


About Beta Film:

Beta Film is a leading international distributor of license rights for TV, HV, new media as well as independent theatrical films (Beta Cinema) with a portfolio of over 15.000 hours of program. The company has established itself as a producer of national and international high-end drama with a portfolio comprised of numerous award-winning productions for TV and cinema, among them several International Emmy- and Academy Awards. Beta Film’s credits include TV events like “Babylon Berlin”, “Gomorrah”, “Generation War” and “The Same Sky”. Beta Cinema represents “Downfall“ , “The Lives of Others“, “The Counterfeiters“ and, most recently, Florian Henckel von Donnersmarck’s “Never Look Away”, which was just nominated for two Oscars. The corporate group has stakes in several national and international production companies and special interest channels. Founded in 1959, Beta Film has been part of Jan Mojto's company group since 2004.