Beta Film celebrates Easter ratings success: Major deals for Spanish primetime winner "Love, Inevitably"
Beta Film has scored several ratings successes throughout the Easter week, led by Italo-Spanish romantic comedy Love, Inevitably on Spain's Telecinco and the German anti-war drama The Turncoat by Academy Award winner Florian Gallenberger upon its premiere on German public broadcaster ARD.
Along with Love, Inevitably's sweeping ratings success and primetime win with a 14.6 % market share (2.5 million viewers, April 7th) there were several deals made in Europe and Latin America. TF1 in France and the Swiss RTS as well as Brazil's Globo TV acquired the ten-hour series among others. The German contract is in final negotiations. Love, Inevitably is produced by Beta's subsidiary Cross Productions.
The high-end drama The Turncoat (Dreamtool), which was immensely well-received by critics in Germany, was watched by up to five million viewers (14 % primetime market share, April 8th and 10th) on ARD with a very strong online performance of more than 3.8 million views. The event series in the tradition of Generation War was described as "'Apocalypse Now' on the Eastern Front" (Der Spiegel), "a great TV series, 5 stars" (Der Stern) and "a heartbreaking drama about love and death" (Bild). TV Spielfilm concluded that The Turncoat has "got what it takes to become an anti-war classic: powerful!" The Turncoat has already been sold to NRK in Norway, SVT in Sweden, DR in Denmark and YLE in Finland. Negotiations are underway in the U.K., U.S. and Italy.
The French-German channel Arte aired Robert Dornhelm's historical series Maria Theresa about the Austrian Empress on April 8th and 9th and scored an excellent market share of up to 7 % on both nights in France. The four episodes were watched by one million viewers on average in each country with a very strong female viewership. The Frankfurter Allgemeine Zeitung praised the show, stating that "'Maria Theresa' is the Austrian-Czech-Slovakian answer to such series as 'The Crown' (Netflix) and 'Catherine the Great' (Sky/HBO): lavishly-set, complacently-vivid and told in a majestically-gestured manner." Maria Theresa (4x90) is produced by Maya Production in association with MR Film and Beta Film for Czech TV, ORF, RTVS and MTVA.